Experience

Collaborated with team members to generate new social media strategies that resulted in 2000 new Instagram followers
Created Instagram posts for station’s merchandise that lead to $800 in sales
Work with executive members and alumni board members on execution of an operations strategy
Conduct artist research for band interviews

Research 10 hours a day to discover trends on social media such as Twitter, Tik Tok, Facebook, Instagram, and YouTube for potential breaking news
Pitch 10 to 30 stories a day to be used for news stories
Assist senior staffers and the news desk in gathering information
Participate at the daily meeting with staffers to discuss what topics to be focused during the newsgathering process

Supported the coordinator of social media by choosing 3 to 5 posts weekly and writing copy for social platforms utilizing high yield hashtags
Developed a content calendar and posting process for each social media platform
Assisted in gathering data and metrics to track traffic and engagement on socials and built integrated reporting using Google Analytics and other platforms
Generated targeted keyword searches to continuously improve traffic by capturing and analyzing the appropriate social metrics, insights, and best practices, and then acted on the information

Proposed platform startup plants and new marketing strategies on social media including Instagram and Snapchat to grow customer base
Researched influencers in multiple categories of social media and reached out to 3 to 5 influencers weekly as a part of the influencer marketing
Assisted with optimizing ASO (App Store Optimization)
Experimented the product and pitched product recommendations to improve the virality

Created and scheduled over 50 posts for Instagram, Facebook, and Twitter that have driven over 30k impressions and 2k engagement each
Utilized YouTube analytics and Spredfast for over 60 videos to create weekly and monthly video recap decks
Optimized over 40 videos by creating cards, thumbnails, copy, and key search terms
Moderated 3 social media platforms by using brand voice through responding to comments, liking photos, and ensuring audience content adhered to community guidelines